Jan 14
24
It’s official: Americans are ditching desktops and viewing marketing emails on their smartphones and tablets more than ever, according to new research from Movable Ink. The US Consumer Device Preference Report: Q4 2013 reveals that 65% of marketing emails were opened on a smartphone or tablet in Q4 of 2013 (up from 61% in the previous quarter), while desktop […] Author information Matt Southern Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada
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Mobile Marketing Taking Over: 65% of Marketing Emails Opened on Mobile Devices in the US by @mattsouthern